Brands know that their audiences are on social. They know it’s the only place to have real interactions and conversations with them on a mass scale to build fans as well as customers. But for some reason, social content is often an after-thought, or it’s made up of off-cuts from other media, is unimaginative and lacking personality. If you know your audience is there, why wouldn’t you want to grab their attention, stop them in their tracks and say something they’ll both want to listen to, then tell someone else? That’s the sort of content we make.